The brand 原宿 is the name of a street in Tokyo, and this street is famous for young people's Geeky Dress, which also became the original idea of the brand.
At the beginning, I just love the 5 bunnies' faces, but later one, I love all the cool bags and fell in love with trying to figure out the ideas of collecting all the rock band-geeks' dressing way. And sometimes, I even feel I am so proud of their courage of doing that lol, at least I dare not...:)
Their magazines are focusing on the random street photography ... collect all the weird dressing
And the cosplay on the street is also very popular...
This brand is somehow give people the strong visual effects by the matching of the bright colors
http://www.macys.com/catalog/product/index.ognc?ID=488325&BannerID=PD220&PartnerID=LINKSHARE&LinkshareID=neQRQBqOKtQ-nMTpKGqK4jHIWr7s1X7Cag
images from: http://edohsama.blogspot.com/2009/09/psc-harajuku-fashion-2009.html